• Conservation is a human solution.

    We embrace inclusive, innovative ideas to shape a future where people and nature are sustainable partners through the 4 pillars

    Lasting restoration starts with the community.

  • Who are we?

    Our Four Pillars

    We work to restore 70% forest cover 🌳 in Lao PDR 🇱🇦 through people-centered climate solutions 🤝, in line with the country's NDCs. Our efforts are structured around our Four Pillars for Sustainable Change and are entirely centered on the foundational power of SEL 💡 and GCED 🌍 to drive sustainable green growth and reduce poverty.

    Our Founding Story: SEL and GCED

    Our unique approach isn't built on theory; it's built on a proven success story. After attending the 11th Youth Leadership Workshop on GCED, funded by UNESCO APCEIU and MGIEP, our founder secured an experimentation grant.

    This was an opportunity to test a core belief: that a Social and Emotional Learning (SEL) approach could be a powerful tool against the intertwined challenges of conservation and poverty. She launched a pilot project designed to test the direct link between SEL, GCED in conservation, and entrepreneurship.

    The experiment was based on applying this integrated mindset, requiring participants to work together to achieve a specific outcome.

    "The results were overwhelmingly positive". This evidence was a turning point. It permanently shifted our purpose: "We realized our work isn't about telling people to conserve; it's about empowering them to become the self-determined, courageous leaders who possess the tools to safeguard their own natural heritage and future."

  • First Pillar

    1. Conservation and Forest Restoration

    We recognize that traditional forest restoration projects alone are not enough . We need both ecological expertise and local commitment. Our work strategically pairs technical conservation with empowerment programs that enable youth and communities to be the indispensable primary guardians of their forests. This shift from reliance on external support to local ownership is driven by the SEL principle of decision-making and the GCED value of local stewardship.

    Second Pillar
    2. Poverty reduction through Entrepreneurship and Innovation

    We firmly believe that conservation is not possible where communities are struggling with poverty and unmet basic needs. To change this dynamic, we strategically target poverty reduction by developing sustainable livelihoods. We train youth in ethical entrepreneurship using systems thinking and design thinking to create profitable, eco-friendly businesses. This is reinforced by SEL, which instills the necessary self-management and teamwork skills, and GCED, which ensures every economic venture is human rights-centered and serves the collective conservation good.

    Third Pillar
    3. Nature-Based Solutions (NbS)

    We empower communities to develop their own climate solutions. This pillar focuses on integrating scientific best practices with invaluable local and indigenous knowledge to create scalable, effective NbS. By doing so, we foster self-reliance and ensure solutions are culturally relevant, while leveraging the empathy (via SEL) and global perspective (via GCED) needed for sustainable resource management.

    Fourth Pillar
    4. Education and Storytelling

    Storytelling is the future of conservation. Facts inform, but stories move people to act—and stories are the most critical tool for global change.

    Our mission is two-fold: We empower youth to become compelling communicators by providing rigorous education in narrative and communication.

    We not only actively share the powerful stories we create but also aim to inspire others to join the movement and become storytellers themselves.

    This approach translates their lived, local expertise regarding conservation successes and challenges into globally influential narratives. By amplifying their voices, we strengthen active civic engagement and ensure essential local knowledge becomes a powerful force that shapes global awareness and policy influence.

  • We believe that.....


    Understanding is the First Step: We believe the path to effective solutions begins with
    understanding the problem from every angle. We prioritize deep listening and
    insight as the essential first step to tackling challenges.

  • Our VISION

    A future for Lao PDR defined by self-reliance and ecological harmony, where communities, guided by SEL and GCED, lead the way in sustainable development, ensuring the 70% forest cover goal is a foundation for permanent economic prosperity.

  • Our team

    For us, every voice matters, and we are dedicated to making sure all partners and community members feel

    genuinely heard and involved in shaping our path forward.

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    Souphatta Chanthaphone

    Project Assistant

    Souphatta Chanthaphone, known as Namkhing, is a committed advocate for youth empowerment and a results-driven individual with proven planning and organizational skills. As our Project Assistant, she played a crucial role in coordinating activities and developing project plans. Notably, she spearheaded the successful planning and execution of the "Conserve Culture, Protect Nature" project with Naturepreneur, demonstrating her ability to manage impactful initiatives from concept to completion. Her well-rounded capabilities include refining her legal expertise during an internship at Lao Brewery Company, contributing as a volunteer in graphic design and content creation for ChildFund Lao, and commanding an audience as a seasoned emcee for various events.

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    Ms Latdavanh KEODALA

    Founder and Executive Director

    Latdavanh KEODALA (Marina) is the Executive Director of NaturePreneur, where she champions the intersection of conservation and youth development. Her expertise is globally recognized: she is an alumna of the National Geographic and The Nature Conservancy Freshwater Conservation Remote Externship and holds an Australia Award for Conservation and Ecosystem studies at TAFE NSW. Marina's entrepreneurial drive made a profound early impact, leading to her designation as a One Young World Ambassador Spotlight at just 19. She further contributed at the national policy level by drafting key recommendations for the Lao PDR call to action to the United Nations at the Asia-Pacific Forum on Sustainable Development (APFSD) Youth Forum, demonstrating her commitment to accelerating the achievement of the SDGs.

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    Sonesavanh Phommathep

    Communication Assistant

    Sonesavanh Phommathep (Jona) is a dynamic Project Communication Assistant supporting with organization and commucation. She expertly blends her academic insight into policy and global cooperation with hands-on skills in creative content creation. Her deep commitment to a greener future and environmental advocacy is evident in her professional work and her personal achievements, most notably earning her the 2nd Runner-up position in the competitive 2024 Environment Day Video Contest. Jona is dedicated to driving sustainable development and tackling complex challenges head-on. She lives by the motivating philosophy, "Everything is hard before it is easy," dedicating herself to overcoming initial obstacles to achieve significant, long-term impact in her community and beyond.

  • Be the change you want to see in the world

    "We fundamentally believe in the potential of our people. Our mission is to support them, not lead them, creating collaborative spaces where communities find solutions. In all our partnerships, we are committed to amplifying their voice and giving them full credit for their progress. Our work is driven by Open-Mindedness, Leading by Good Example, and Passion." — Latdavanh Keodala

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